Toulouse-Lautrec’s purpose with this work/ad/poster is to encourage people to come and join in the fun at a masked, concert/ball at the Moulin Rouge.
His audience is the open public – anyone who would be interested or has nothing better to do.
He enjoyed this kind of entertainment and company and obviously had no problem with the lifestyle he led. What reasoning would he have to discourage people from this venue of entertainment if they choose it? Actions speak louder than words.
The media of this poster is a lithograph in four colors. The woman, La Goulue, was a famous cabaret dancer at the Moulin Rouge. Her position and/or dance would have been viewed as slightly risqué for that time period letting people instantly know what kind of place they were going to.
Alcohol and paint fumes... Sounds like a party to me.
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